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Irene Iancu: Managing Expectations vs. Managing People

Irene Iancu, BSc, RDH, CTDP, OM, graduated with a diploma in dental hygiene from Oxford College in 2007. Since then, Irene has expanded her scope of practice with procedures that include Orthodontics, Restorative Dental Hygiene, Myofunctional Therapy, and advanced periodontal therapy utilizing the latest technology. As a clinician, her career path has been unconventional, with experience working in pediatric dentistry for four years, Periodontics, Orthodontics, Cosmetic-focused dental practice, and holistic dentistry. Irene takes the stage at some of the largest dental events in the world, sharing her experiences by delivering motivational lectures and presentation on clinical procedures and treatment outcomes. She owns her own practice named Toothlife Studios. Irene is a Podcast host, writer, and has a healthy social media following of fellow like-minded dental professionals eager to learn, share and save the world one tooth at a time.


Unfortunately, staff expectations are rarely addressed proactively in practice. This increases the risk of workplace conflicts and can threaten organizational performance. Why do dentists frequently neglect managing expectations and insist on managing people? This overly assertive behavior can (and will) increase staff turnover and decrease office productivity. During this presentation, you'll learn how to structure expectations, professionally convey them, differentiate positive feedback from affirmative statements, and establish processes to manage expectations vs managing people.


Upon completion of this course, attendees should be able to:

  • Structure and convey realistic expectations for new employees

  • Communicate and manage expectations with existing employees who are underperforming

  • Apply strategic management knowledge and practices to support business decision making

  • Apply organizational culture theories and leadership practices to support continuity and innovation

  • Build and manage interpersonal relationships with team members through effective communication, collaboration, negotiation, problem-solving and self-reflective practice