Dr. Anissa Broussard, DMD, spent more than 20 years in clinical practice and eight years as a practice coach before founding Digital Floss, a full-service dental marketing agency dedicated exclusively to serving dental practices. She holds a Fellowship with the Dental Speaking Institute, was named one of the Top 25 Women in Dentistry by Dental Products Report, and created the proprietary Brick and Mortar Funnel Framework, becoming the first dental professional to bring funnel marketing strategies to the industry. She has keynoted at major events including the American Academy of Cosmetic Dentistry, Social Media Marketing World, and Funnel Hacking Live, and her work has been featured in Dental Economics, Dentistry Today, and Russell Brunson's bestselling book Expert Secrets. In 2025, she was named the Nifty Thrifty Industry Influencer of the Year, voted on entirely by over 60,000 dental professionals. Her mission remains the same as the day she started: make sure the best dentists are no longer the best-kept secrets in their communities.
The way patients find dental practices has fundamentally changed. Search engines have evolved, AI platforms like Claude and ChatGPT are now actively recommending practices by name, and the strategies that worked two years ago are no longer enough. In this course, attendees will learn how to get their practice seen in AI-powered search, what Google's latest updates mean for their online visibility, how to position their website to work in today's landscape, and how to use Claude Cowork to automate workflows and reclaim time in the practice. Practical. Actionable. Immediately applicable.
Upon completion of this course, attendees should be able to:
Discover how AI search has quietly rewritten the rules for how patients find and choose a dentist
Identify the major marketing shifts happening right now — and what they mean for your practice's visibility
Recognize exactly what your website needs today to get found and recommended by AI